Alaa Elhadi
Revenue management consulting

Hotel revenue management consulting with Alaa Elhadi.

Independent, fixed-scope revenue management consulting for hotels and resorts: a revenue audit, a pricing and distribution strategy your team can run, forecasts and budgets, and training. Delivered remotely by a consultant with 18 years in hotel revenue management and a Cornell University certificate in revenue management.

Chat about your hotelContact5.01,463 five-star reviews
  • 20,000+Properties optimized↑ Active properties
  • +38%Avg ADR lift↑ Avg increase
  • 96%Peak occupancy✓ Client average
  • 3xRevenue growth↑ Revenue multiplier
What consulting covers

Revenue management consulting services for hotels

Choose one engagement or combine them. Every one ends with a written deliverable and a working session with your team.

Start here

Hotel revenue audit

A fixed-scope review of the last 12 to 24 months: pricing decisions, rate architecture, restrictions, channel mix and costs, comp-set positioning, pace and pickup, and the systems behind them. You get a written report of every revenue gap, ranked by value, and a roadmap to close it.

  • Rate, restriction and inventory decision review
  • Channel mix, commission and net RevPAR analysis
  • Comp-set positioning and rate shopping
  • Gap report ranked by revenue impact
Pricing

Pricing strategy and rate architecture

Base rates and floors per room type, BAR levels tied to occupancy and pace, seasonal and event calendars, lead-time and day-of-week rules, restrictions, length-of-stay pricing and channel markups, written as a 12-month pricing calendar your team can run.

  • Room-type rate architecture and BAR ladder
  • 12-month pricing and restriction calendar
  • Group, corporate and package pricing rules
  • Setup in your RMS, PriceLabs or Revenuenaire
Distribution

Distribution and channel strategy

Which channels to sell on, at what rate and with which promotions, so the mix protects margin: OTA contracts and programmes, GDS and corporate, wholesale and bedbanks, metasearch and direct. Includes an OTA optimization plan per channel.

  • Channel mix and net-rate strategy
  • OTA programme and promotion strategy
  • Metasearch and direct booking plan
  • Rate parity and channel manager mapping
Planning

Forecasting, budgeting and reporting

Demand forecasts by segment, an annual budget by month, weekly pace and pickup reporting, and an owner and GM report that shows occupancy, ADR, RevPAR and channel mix against budget and last year, set up once and handed to your team.

  • 12-month forecast by month and segment
  • Annual budget and re-forecast process
  • Weekly pace, pickup and displacement reports
  • Owner and GM reporting pack
Team and systems

Revenue team training and RMS selection

Training for your revenue manager, front office or sales team on pricing, restrictions, forecasting and OTA management, and independent advice on revenue management systems, channel managers and rate shopping tools before you sign.

  • Revenue management fundamentals workshop
  • RMS, channel manager and rate shopper selection
  • Standard operating procedures and checklists
  • Quarterly review sessions
Projects

Pre-opening, repositioning and owner advisory

Revenue strategy for a new hotel before it opens, a repositioning after renovation or rebranding, or an owner or asset manager who needs an independent view of the operator's revenue performance.

  • Pre-opening rate strategy and ramp-up forecast
  • Repositioning and comp-set reset
  • Operator performance review for owners
  • Feasibility and acquisition revenue projections
How it works

How a revenue management consulting engagement runs

From a free scoping chat to a strategy your team runs, in four to eight weeks.

  1. 01

    Scoping chat

    Tell Alaa about your property, your market and where you think revenue is leaking, in the chat or by email. The engagement is scoped and priced before any work starts.

    Free

  2. 02

    Revenue audit

    Read-only access to your PMS, channel manager and extranets. Alaa's team analyses the data, shops your comp set and interviews the people who set rates today.

    2 to 3 weeks

  3. 03

    Strategy roadmap

    A written report and a working session: the gaps ranked by value, the pricing and distribution strategy to close them, and a 12-month calendar.

    Week 4

  4. 04

    Implementation support

    The strategy is set up in your systems with your team, the team is trained to run it, and Alaa checks in monthly. Or the team runs it for you as outsourced revenue management.

    Optional

Consulting or outsourced?

Two ways to work with a hotel revenue manager

Same revenue managers, same method. The difference is who makes the daily decisions.

Consulting

Revenue management consulting

Fixed scope, fixed price, defined deliverables. You keep the decisions and the team; Alaa brings the audit, the strategy and the training.

  • You have a revenue manager or a GM who prices
  • You want an independent view or a reset
  • Project priced, 4 to 8 weeks
  • Optional monthly check-ins afterwards
Outsourced

Outsourced revenue management

Alaa's team becomes your revenue department on a monthly retainer: daily rate and restriction decisions, forecasting, distribution and monthly reporting.

  • You have no revenue manager, or want to replace the role
  • You want daily decisions made for you
  • Monthly retainer, no long lock-in
  • Includes forecasts, budgets and OTA work
Revenue management consulting

What revenue management consulting is, and when a hotel needs it

Revenue management is the discipline of selling the right room to the right guest at the right time, through the right channel, at the right price. Revenue management consulting brings that discipline to a hotel that does not have it in-house, or has it and wants an independent check: Alaa and his team audit how rooms are priced, restricted, distributed and forecast today, quantify the gap against what the market would pay, and deliver the strategy, calendar, reports and training to close it.

Every engagement is fixed-scope and fixed-price, runs remotely in your time zone, and takes four to eight weeks from the first call to a strategy your own team can run. Implementation support and monthly check-ins are optional afterwards.

Who it is for

  • Independent hotels
  • Boutique hotels
  • Resorts
  • Serviced apartments
  • Small hotel groups
  • Owners and asset managers

At a glance

Duration
4-8 weeks
Pricing
Fixed
Delivery
Remote

Consulting deliverables

  • Revenue audit report with gaps ranked by value
  • Room-type rate architecture and BAR ladder
  • 12-month pricing and restriction calendar
  • Distribution and channel strategy
  • Forecast, budget and pace reporting process
  • Setup in your RMS, PriceLabs or Revenuenaire
  • Team training and standard operating procedures

Fixed scope, quoted after a free scoping chat.

Four moments hotels call a revenue management consultant

In each case the first step is the same, a revenue audit, and the deliverable is a strategy the hotel's own team can run.

Performance has flattened

RevPAR is stuck while the comp set grows and the market moves on without you.

No revenue manager

The role left, was never hired, or the GM prices rooms between other duties.

Opening, renovation or rebrand

A new positioning needs a pricing and distribution strategy built from scratch.

An owner wants an independent view

Asset managers and owners need the operator's numbers checked by someone outside.

Analytical before creative

The strategy is written last

Alaa and his team spend the first weeks on evidence, which is why every engagement is fixed-scope and the report states the expected revenue range before you spend on implementation.

  1. 01Read 12 to 24 months of reservations, rates, restrictions and channel costs
  2. 02Shop the competitive set daily for several weeks
  3. 03Rebuild the demand calendar by segment and lead time
  4. 04Only then write the rate architecture, restriction rules and distribution plan

What you get from a hotel revenue management consultant

A written revenue audit

Every gap ranked by value, with the expected revenue range stated up front.

A pricing architecture per room type

BAR levels, seasonal and event adjustments, lead-time and day-of-week rules, on a 12-month calendar.

A distribution strategy

Which channels to sell on, at what net rate, with which promotions, and how to keep them in parity.

A forecast and budget process

With the weekly pace and pickup reports your team needs to run it.

A trained team

People who can keep all of it going, with Alaa a message away.

Alaa Elhadi has led revenue management for independent hotels, boutique properties, resorts and serviced apartments for 18 years, holds a Cornell University master certificate in revenue management, and leads revenue management at Revenuenaire, where his team built the pricing engine they use themselves. If you would rather the team ran the strategy day to day, consulting hands over naturally into outsourced revenue management.

What partners say

Trusted by hosts and managers worldwide

Real feedback from PriceLabs pricing strategy sessions with Alaa.

★★★★★

Savvy adjustments to my dynamic pricing

Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!

Airbnb host

★★★★★

Great PriceLabs advice for every property

Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.

Property manager

★★★★★

Helped me optimize my PriceLabs

Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!

Airbnb host

FAQ

Revenue management consulting questions

What is hotel revenue management consulting?

Revenue management consulting is an independent, fixed-scope engagement in which an experienced revenue manager audits how a hotel prices, distributes and forecasts its rooms, then delivers the strategy, tools and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better strategy and a clear calendar.

What does a hotel revenue management consultant actually do?

Reviews 12 to 24 months of performance and decision data, shops your competitive set, analyses channel mix and net revenue after commission, interviews the people who set rates, and then writes the pricing architecture, restriction rules, distribution strategy, forecast and budget process the hotel should run. Alaa also sets it up in your systems and trains the team to keep it running.

How much does revenue management consulting cost?

Engagements are quoted after a free scoping chat, based on room count, number of room types and channels, and the scope you choose. A revenue audit with a strategy roadmap for an independent hotel is a fixed project fee; training days and monthly check-ins are priced separately. Start in the chat with your room count and you will get a scope and a price.

How long does an engagement take?

A revenue audit and strategy roadmap takes four to eight weeks from scoping to final working session, depending on data access and the number of room types and channels. Implementation support and training follow at your pace.

Is consulting delivered remotely?

Yes. Every engagement is remote, scheduled in your time zone, with read-only access to your PMS, channel manager and extranets and working sessions on Zoom. Alaa has consulted for hotels and property owners in more than 150 locations this way.

Do I need a revenue management system first?

No. Many clients come before choosing a system, and system selection is part of the consulting scope. A strategy can be run from a PMS and a channel manager alone; an RMS, PriceLabs or Revenuenaire Dynamic Pricing automates it once the strategy exists.

Is revenue management consulting worth it for a small independent hotel?

Usually more than for a large one, because a small hotel rarely has a revenue manager and its pricing is set by the owner or GM between other duties. A one-off audit and strategy typically finds 10 to 25 percent of rooms revenue, and the calendar left behind keeps paying without a monthly fee.

What results can I expect?

Across Revenuenaire clients the average RevPAR lift is 38 percent over the following year, driven by rate architecture, restrictions and channel mix rather than discounting. Your audit report states the expected range for your property before you commit to implementation.

Related pages

The consultants, the firm and how to compare companies

More about who does the work and how Alaa and Revenuenaire compare with other hotel revenue management companies.

Get started

Talk to a hotel revenue management consultant

Tell Alaa's team your room count, your channels and what changed. You get an answer in the chat and a scoped proposal to follow.

Instant answers from the assistant, a revenue manager follows up in the same chat.