Alaa Elhadi

Revenue Management

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London, United Kingdom

Revenue management consultant and pricing expert in London

Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers in London. He has optimized 1,250+ properties in and around the market, and works with you 1-on-1, remotely, in GMT / BST (UTC+0 / +1).

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Working with Alaa in London, at a glance

Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in London: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in London peaks June to July and is softest January to February, and every plan he builds starts from that calendar.

Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .

1,250+

Properties optimized in and around London

Cornell certified

Master certificate in Revenue Management, 18 years of experience

GMT / BST

1-on-1 sessions scheduled in your local time

Consultant's view

Alaa's take on London

“In London the 90-night rule for entire homes changes the maths completely. If a flat can only take short stays for 90 nights a year without planning permission, those nights should go to Wimbledon, big Wembley shows, summer and the run-up to Christmas, not to a wet February weekend. The rest of the year I usually fill with 30-plus-night corporate and relocation stays, priced against serviced apartments.”

Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.

London at a glance

Busiest
May to September and the run-up to Christmas, with Wimbledon, Notting Hill Carnival and major concerts adding spikes.
Quietest
January to February.
Dates to price first
  • Wimbledon in late June and July
  • West End, Premier League and Wembley events
  • Christmas markets and shopping
  • Year-round business travel
From Alaa's consulting sessions

How Alaa would price a property in London

The moves Alaa makes first when a hotel or host in London books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.

Alaa's pricing playbook for London

  1. 1

    Treat the 90 nights as a budget and assign them to the highest-value weeks before the year starts.

  2. 2

    Build a monthly rate card for 30-plus-night stays and benchmark it against serviced apartments in the same zone.

  3. 3

    Price by Tube access and zone, not just by postcode, since guests search by journey time.

  4. 4

    Add Wembley concert and cup final dates as individual premiums for homes on the right lines.

  5. 5

    Keep hosted rooms and whole homes on different strategies, since the cap applies only to entire homes.

Fully outsource your revenue management in London

Hand the daily pricing and these moves to me and my team, month to month.

Contact me

Mistakes Alaa fixes most in London

  • Using up the 90 nights by June and having nothing left for peak summer and December.
  • Monthly stays priced as nightly rate times thirty.
  • Zone 3 flats priced from Zone 1 comps because they are in the same borough.
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Alaa's pricing calendar

How I price London through the year

Revenue management consultant in London, United Kingdom
  1. January to FebruaryLow

    I keep short-stay nights in reserve and fill these months with 30-night bookings from relocations and project teams, priced against serviced apartments in the same postcode.

  2. March to MayShoulder

    The London Marathon in April and the Chelsea Flower Show in May bring targeted spikes, so I spend short-stay nights only on those dates and keep the rest of spring on longer stays.

  3. June to JulyPeak

    Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first.

  4. August to SeptemberHigh

    Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route.

  5. October to DecemberHigh

    Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone.

Where I price London differently

Shoreditch and Hackney
Creative offices and nightlife attract younger professionals, so I price weekends for leisure and midweek for project teams on longer stays.
South Kensington and Chelsea
Museums, Hyde Park and family travel keep demand high in summer, so I aim short-stay nights at June to August and price longer stays against luxury serviced apartments.
Greenwich and the O2
Concerts at the O2 and Greenwich tourism bring event spikes; I price each big show individually and use longer stays the rest of the year.

What I check first in a London audit

  1. 1How many short-stay nights have already been used this year and where they went, because owners often spend them on cheap spring weekends and have none left for summer.
  2. 2Which Tube and Overground lines serve the flat, and how many minutes it takes to the West End, since London guests compare journey times before they compare price.
  3. 3Whether the building lease or management company allows short lets at all, because some leases forbid them and a complaint from neighbours can end the business overnight.
Working with Alaa in London

A revenue management consultant, pricing expert and hotel specialist for London

One person does the thinking on your account. Choose the kind of help your property in London needs; everything is remote, 1-on-1 and scheduled in your time zone.

Independent advice

Revenue management consultant in London

For London owners I review lease restrictions, the remaining short-stay allowance, transport access and how the flat compares with serviced apartments and hotels nearby, then build a twelve-month plan for short and long stays together. It is a good starting point before signing with any management company.

Packages and pricing

My PriceLabs strategy packages for London

One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.

Every package includes, built for your London listings

  • Pricing strategy setup and implementation
  • Revenue performance analysis
  • Competitor analysis
  • Gap-night solutions setup
  • Last-minute, early-bird and other promotions
  • Base, minimum and maximum price setup
  • OTA channel pricing optimization
  • Seasonal pricing setup
  • Expert revenue manager assigned to your account
PackageListingsSessionPrice
StarterUp to 2 listings45-minute Zoom session$125
Growth3 to 6 listings60-minute Zoom session$250
Portfolio7 to 10 listings90-minute Zoom session$370
Scale11 to 15 listings90-minute Zoom session$480
Pro16 to 21 listings120-minute Zoom session$615
Enterprise22 or more listings120 to 240-minute Zoom sessionFrom $635
See packages and book

Which package fits your London portfolio

Starter, $125

One home in Shoreditch and Hackney

I build its seasons, floors and stay rules against its own comparable listings.

Portfolio or Scale, $370 to $480

Listings across several areas

For example South Kensington and Chelsea plus Greenwich and the O2: I set each area up separately, with its own comp set, seasons and minimum stays.

22+ listings, from $635

More than 21 listings

The large-accounts calculator shows the exact price and session length for your listing count.

Large-accounts pricing

Questions about your London property?

Tell me what you run in London and what is not working. I reply in your time zone.

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Managed Airbnb pricing

Airbnb revenue management for London

Done for you and month to month: I run your London short-term rental pricing every week. From $225 a month, priced by listing count with no cap.

What I run for your London listings

  • Daily rate monitoring and 2-3 price changes a week for listings in Shoreditch and Hackney, South Kensington and Chelsea, and Greenwich and the O2
  • Peak rates and minimum stays set early for June to July
  • Base, minimum and maximum prices, gap nights and last-minute discounts
  • Run in PriceLabs or Wheelhouse, connected to your channel manager
  • Listing, promotions and Airbnb, Booking.com and Vrbo optimization on Plus
  • Monthly strategy call and a 12-month forecast on Pro; month to month, no lock-in
ListingsCorePlusPro
1 listing$225$305$395
5 listings$565$765$990
10 listings$965$1,305$1,690
25 listings$1,415$1,910$2,475
50 listings$1,865$2,520$3,265

Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your London strategy with you first.

See Airbnb management plansAirbnb revenue management

Which managed plan fits your London rentals

Core, from $225/mo

Managed pricing, run for you every day

For hosts in Shoreditch and Hackney who handle guests and listings themselves and want the pricing done every week.

Plus, from $305/mo

Pricing plus listing and channel optimization

For listings competing in South Kensington and Chelsea: pricing plus listing content, promotions and channel work on every OTA.

Pro, from $395/mo

Full revenue management with a monthly strategy call

For portfolios across Greenwich and the O2 and beyond, with forecasting, launch pricing for new listings and a monthly call.

Price your exact listing count
Hotel revenue management outsourcing

Hotel revenue management outsourcing in London

I work as your outsourced revenue manager in London, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.

What your London hotel gets

  • Daily rates and restrictions set against a London comp set
  • Group, event and length-of-stay strategy around June to July
  • BAR and rate-plan strategy by room type
  • Connected to your PMS and channel manager, no new software to learn
  • OTA, metasearch and direct-booking mix with rate-parity checks on Plus
  • Forecasting, pace reports and a monthly strategy call on Pro
Hotel sizeCorePlusPro
BoutiqueUp to 20 rooms$650$900$1,150
Small21 to 50 rooms$950$1,300$1,650
Midsize51 to 100 rooms$1,400$1,900$2,450
Large101 to 200 rooms$2,000$2,700$3,500
Large & luxury200+ rooms, luxury or multi-propertyCustom quote

Monthly prices, month to month. The one-time setup builds your London strategy before I take over.

See hotel plansRevenue management outsourcing

Which plan fits your London hotel

Boutique, from $650/mo

A boutique hotel or guesthouse in Shoreditch and Hackney

Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.

Small or Midsize

A city or resort hotel in South Kensington and Chelsea

21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.

200+ rooms or several hotels

Larger, luxury or multi-property in London

For example a group with hotels in South Kensington and Chelsea plus Greenwich and the O2: quoted on size and complexity.

Ask for a custom quote
Consultant, not an agency

Why owners in London hire Alaa directly

Most revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.

Cornell certified

Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.

Hotel chain background

A decade running revenue for international five-star properties before moving into short-term rentals.

5.0 from 1,463 reviews

Client reviews on Fiverr, from single-listing hosts to large portfolios.

You talk to Alaa

No hand-off to a junior account manager. The person who reviews your property in London is the one who sets the strategy.

Hotel revenue consultantsAirbnb revenue consulting
Insights

Alaa's notes that cover London

All insights

Tools and channels I work in for London properties

  • Revenuenaire Dynamic Pricing
  • PriceLabs
  • Wheelhouse
  • Beyond Pricing
  • DPGO
  • Pricepoint
  • Duetto
  • IDeaS
  • Hospitable
  • Hostaway
  • Guesty
  • OwnerRez
  • Lodgify
  • Smoobu
  • Beds24
  • Hostfully
  • Uplisting
  • Cloudbeds
  • Mews
  • SiteMinder
  • Little Hotelier
  • Opera Cloud
  • RoomRaccoon
  • Airbnb
  • Booking.com
  • Vrbo
  • Expedia
  • Agoda
  • Google Hotel Ads
  • Trivago
  • Tripadvisor
  • Furnished Finder
  • Direct booking website
Services in London

Everything I do in London

Sixteen dedicated pages for London: hotel revenue management and consulting, Airbnb and short-term rental pricing, and optimization for each booking channel.

For hotels and resorts

For Airbnb and short-term rentals

What partners say

Trusted by hosts and managers worldwide

Real feedback from PriceLabs pricing strategy sessions with Alaa.

★★★★★

Savvy adjustments to my dynamic pricing

Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!

Airbnb host

★★★★★

Great PriceLabs advice for every property

Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.

Property manager

★★★★★

Helped me optimize my PriceLabs

Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!

Airbnb host

FAQ

Questions London owners ask Alaa

How do I make money in London with the 90-night limit?

Spend the 90 short-stay nights on the most valuable dates and fill the rest of the year with 30-plus-night stays. Alaa plans both calendars together so neither undercuts the other.

Should my London flat compete with hotels or other rentals?

Both. Short-stay guests compare with hotels nearby, while monthly guests compare with serviced apartments. Alaa sets separate benchmarks for each.

Can I use a hosted room in London without the 90-night limit?

Generally the limit applies to entire homes let without planning permission. A room in your own home is treated differently, so it can be priced year-round on nightly stays. I still check the lease and your local council's position before building the strategy.

Should a London flat target business travellers or tourists?

Usually both, at different times. Tourists drive weekends and summer, while business guests dominate weekdays in the City and Canary Wharf. I set weekday rates for business stays and save the short-stay allowance for the leisure peaks that pay most.

Has Alaa Elhadi worked with properties in and around London?

Yes. Alaa has optimized 1,250+ properties in and around London, from single Airbnb listings and small hotels to management companies running hundreds of units. Everything is remote on Zoom, scheduled in GMT / BST (UTC+0 / +1).

How do I start with Alaa in London, and what does it cost?

Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.

Nearby markets

Other Europe markets Alaa consults in

Alaa Elhadi consults for clients worldwide. Reviews and booking history are also visible on his Fiverr profile.

Get started

Want Alaa to look at your London property?

Tell Alaa what you run and what is not working. You get a straight answer in the chat and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.

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Instant answers from the assistant, a revenue manager follows up in the same chat.