Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers in Marrakech. He has optimized 100+ properties in and around the market, and works with you 1-on-1, remotely, in Western European Time (UTC+0 / +1).
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Marrakech: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Marrakech peaks March to May and Christmas and New Year and is softest June to August, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
100+
Properties optimized in and around Marrakech
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Western European Time
1-on-1 sessions scheduled in your local time
“Marrakech is a riad market. Guests choose by courtyard, pool, rooftop and how many rooms they need, and many book the whole riad for a group. Spring and autumn are best, summer heat and Ramadan are quiet. I price riads by room count and features, and move Ramadan every year.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The moves Alaa makes first when a hotel or host in Marrakech books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Price whole riads by bedroom count and pool against comparable riads.
Price March to May and September to November as main seasons.
Add Christmas, New Year and film festival dates as premiums.
Move Ramadan dates each year and lower floors then.
Price Palmeraie villas separately from Medina riads.
Fully outsource your revenue management in Marrakech
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
Cold Medina nights and short days slow demand, so I keep rates modest, show fireplaces and heated rooms in the photos, and target European half-term weeks for families.
Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week.
In the heat I put plunge pools front and centre, lower Medina floors, and accept shorter stays from travellers passing through on their way to the Atlas or the desert.
Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips.
I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights.
One person does the thinking on your account. Choose the kind of help your property in Marrakech needs; everything is remote, 1-on-1 and scheduled in your time zone.
For a riad or villa owner, I review room count, pool, rooftop and staffing against the guests you actually attract, then set a yearly plan with the spring, autumn and festive peaks, a Ramadan approach and sensible summer floors. I also look at whether whole-house or per-room selling suits your property better in each season.
I configure Airbnb, Booking.com and Vrbo so whole-riad and per-room listings share one calendar without clashes. In PriceLabs or Wheelhouse I set Ramadan as a moving season, add the film festival and Easter, and tune occupancy adjustments so a large riad is not discounted just because one room is still free.
Marrakech hotels and boutique riads compete for tour operators, wedding groups and independent travellers at once. From my five-star hotel years, I help separate group and leisure pricing, set the conditions for full buy-outs, and run summer and Ramadan offers that fill rooms without teaching regular guests to wait for discounts.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Mouassine and Bab Doukkala
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Hivernage and Gueliz plus Agafay and the Ourika road: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Marrakech and what is not working. I reply in your time zone.
Done for you and month to month: I run your Marrakech short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Marrakech strategy with you first.
Managed pricing, run for you every day
For hosts in Mouassine and Bab Doukkala who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Hivernage and Gueliz: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across Agafay and the Ourika road and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Marrakech, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Marrakech strategy before I take over.
A boutique hotel or guesthouse in Mouassine and Bab Doukkala
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Hivernage and Gueliz
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Marrakech
For example a group with hotels in Hivernage and Gueliz plus Agafay and the Ourika road: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Marrakech is the one who sets the strategy.
Client Question·Short-Term Rental Revenue Management
Hosts blame low rates for parties and damage, but the real cause is usually the rules around the price.
October 20, 2026 · 18 min read
From the Hotel Floor·Hotel Revenue Management
Release dates, stop-sales and peak terms decide whether a tour operator contract pays.
October 20, 2026 · 20 min read
Market Take·Hotel Revenue Management
National numbers look strong while many hotels feel a slowdown, so here is my rule on discounting.
October 17, 2026 · 19 min read
Sixteen dedicated pages for Marrakech: hotel revenue management and consulting, Airbnb and short-term rental pricing, and optimization for each booking channel.
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
By bedroom count, pool and rooftop against similar riads. Alaa uses close comps.
Heat reduces demand. Alaa lowers floors.
Usually yes, because most guests expect it and it makes the riad easy to compare with boutique hotels. I fold breakfast into the base rate, then price dinners, airport transfers and hammam treatments separately, so the headline stays competitive while extras add revenue from guests who want them.
They can, especially for villas with gardens in the Palmeraie or Agafay, but they need clear rules. I price event bookings as buy-outs with longer stays, add fees for extra staff and cleaning, and confirm local permissions and the neighbours' comfort before accepting them.
Yes. Alaa has optimized 100+ properties in and around Marrakech, from single Airbnb listings and small hotels to management companies running hundreds of units. Everything is remote on Zoom, scheduled in Western European Time (UTC+0 / +1).
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Alaa Elhadi consults for clients worldwide. Reviews and booking history are also visible on his Fiverr profile.
Tell Alaa what you run and what is not working. You get a straight answer in the chat and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
