Alaa's take on Sharjah
“Sharjah works best when it stops trying to be cheap Dubai. Families choose it for a calmer, alcohol-free base, the Book Fair and Light Festival bring real events, and many Dubai professionals want monthly stays. Holiday homes need SCTDA approval. I price against Dubai but build a separate identity.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



