Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Bangkok: Songkran water festival; Chinese New Year and Golden Week inbound; Medical tourism; Conference and business travel. Guests I price for: Asian and European travellers on 3 to 5 night stays, plus monthly condo guests. Where I start: Condo positioning by BTS access, holiday premiums, and 30-night minimum strategies where building rules apply.
Bangkok sells mostly through Airbnb, Booking.com and Agoda. My background is five-star hotel revenue, so for Bangkok hotels and serviced apartments I work on segmentation between corporate, MICE and leisure, rate fences for the big conference weeks, and a comp set chosen by district rather than by star rating alone.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Bangkok.