Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Bentonville: Walmart headquarters and supplier travel; Crystal Bridges Museum of American Art; OZ Trails world-class mountain biking; University of Arkansas football in nearby Fayetteville. Guests I price for: Walmart vendors and corporate travellers on weekday and extended stays around the square, plus cycling tourists and Razorback fans across Bentonville and Rogers. Where I start: Corporate weekday demand and supplier extended stays, Razorback game-weekend compression, and blended rate cards for a business-and-cycling market.
Bentonville sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for supplier stays. My hotel background is five-star chain revenue management, so for Bentonville and Rogers hotels I focus on corporate negotiated rates for supplier accounts, group blocks around the June company week, and weekend leisure pricing for riders and museum guests, so the hotel is not left empty on Friday nights.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Bentonville.