Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Bentonville. Bentonville is a corporate market with a cycling scene attached. Walmart suppliers visit all year, many for weeks at a time, while OZ Trails and Crystal Bridges bring leisure guests at weekends, and Razorback football fills Fayetteville. I price weekdays and extended stays for suppliers, and weekends for cyclists and fans.
For Northwest Arkansas owners, I review how your rentals split between supplier travel and leisure, how football and riding weekends are priced, and whether extended stays are earning their fair share. Then I write a plan that gives every month a clear weekday and weekend target.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Bentonville.