Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Cayman Islands: US winter travel; Financial-sector business travel; Seven Mile Beach condo demand; Diving and Stingray City. Guests I price for: US families on 5 to 7 night stays, corporate guests midweek. Where I start: Condo weekly pricing, corporate rates, and hurricane-season floors.
Cayman Islands sells mostly through Airbnb, Vrbo and Booking.com. From my years in five-star hotels I help Cayman resorts and boutique hotels manage leisure, corporate and wedding segments, set package fences and protect peak inventory, while building corporate agreements with the financial sector that hold occupancy through the quieter autumn months.
The service in general is described on my expedia optimization page; this page covers how I apply it in Cayman Islands.