Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Punta Cana: North American winter travel; Spring Break and Easter; Wedding and group travel; Golf resorts. Guests I price for: US, Canadian and European families and groups on 5 to 7 night stays in Bávaro and Cap Cana. Where I start: Weekly discount ladders that match charter-flight patterns, holiday premiums, and hurricane-season floors.
Punta Cana sells mostly through Airbnb, Vrbo, Booking.com and Expedia. From my five-star hotel background I help Punta Cana resorts and boutique hotels balance all-inclusive, room-only and wedding business, set package fences for golf and groups and judge how much winter inventory to give tour operators, since those allocations often displace guests who would pay more directly.
The service in general is described on my expedia optimization page; this page covers how I apply it in Punta Cana.