Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Durban: South African school holidays; Durban July horse race; Comrades Marathon; Umhlanga and South Coast beach season. Guests I price for: Domestic families on 5 to 7 night stays, event travellers. Where I start: School-holiday premiums, event weekends, and off-season floors.
Durban sells mostly through Airbnb, Booking.com and LekkeSlaap. Durban hotels juggle conferences, sports events, domestic leisure and some international guests. With my five-star hotel background, I help with event and group pricing, school-holiday packages and corporate rates, plus a plan for quieter months that keeps occupancy up without cutting rates across the board.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Durban.