Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Garden Route: South African summer holidays; Knysna Oyster Festival; Whale season from July to November; Cape Town road-trip traffic. Guests I price for: Domestic and European families on 4 to 10 night stays. Where I start: Holiday premiums with minimum stays, whale-season shoulder rates, and winter floors.
Garden Route sells mostly through Airbnb, Booking.com and LekkeSlaap. I configure Airbnb, Booking.com and LekkeSlaap with December minimums, Easter and festival premiums, and flexible short stays for road-trippers. In PriceLabs or Wheelhouse I set changeover-day rules for summer and gap-filling logic for winter, so the calendar fills without needless discounts.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Garden Route.