Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Garden Route: South African summer holidays; Knysna Oyster Festival; Whale season from July to November; Cape Town road-trip traffic. Guests I price for: Domestic and European families on 4 to 10 night stays. Where I start: Holiday premiums with minimum stays, whale-season shoulder rates, and winter floors.
Garden Route sells mostly through Airbnb, Booking.com and LekkeSlaap. Garden Route hotels and guesthouses mix coach tours, families and couples on self-drive itineraries. With my background in five-star hotel revenue, I help with seasonal pricing, tour-operator rates, festival packages and fences between domestic and international guests, so each group pays a fair rate.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Garden Route.