Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Cape Town: Southern-hemisphere summer beach season; Cape Town Cycle Tour and Two Oceans Marathon; Wine harvest season; European winter-sun travel. Guests I price for: European and domestic leisure travellers staying 5 to 14 nights in the Atlantic Seaboard, City Bowl and Constantia. Where I start: A steep summer-to-winter spread with weekly discount ladders, currency-aware pricing for overseas guests, and winter minimum-stay reductions.
Cape Town sells mostly through Airbnb, Booking.com, Vrbo and LekkeSlaap. Cape Town hotels balance international leisure, domestic weekends, CTICC conferences and production crews. With my five-star hotel background, I help with seasonal strategy, group and conference pricing, and fences between summer international rates and domestic winter offers, so each segment pays a fair price.
The service in general is described on my agoda optimization page; this page covers how I apply it in Cape Town.