Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Johannesburg: Kruger National Park safari season; Sandton corporate and conference travel; Sports events at FNB and Ellis Park; Airport transit stays. Guests I price for: Corporate travellers midweek in Sandton, international safari guests near Kruger. Where I start: Corporate rate cards in Sandton, safari-season premiums near Kruger, and December floors.
Johannesburg sells mostly through Airbnb, Booking.com and LekkeSlaap. I set up Airbnb, Booking.com and LekkeSlaap so corporate weekday pricing, airport transit stays and safari-season premiums are each handled properly. In PriceLabs or Wheelhouse I configure separate seasons for city and bush homes and load the major events, so each property follows its own demand pattern.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Johannesburg.