Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Seoul: Cherry blossom and autumn foliage seasons; K-pop concerts and fan tourism; Chuseok and Lunar New Year; Business and medical travel. Guests I price for: Asian and Western travellers on 3 to 5 night stays in Hongdae, Gangnam and Myeongdong. Where I start: Seasonal and concert premiums, and compliance with Korea's foreigner-only rental licence rules.
Seoul sells mostly through Airbnb, Booking.com and Agoda. From my five-star hotel background, I help Seoul hotels manage concert surges, medical tourism, business travel and group tours, with rate fences for blossom and foliage weeks and a comp set chosen by district and subway access rather than by star rating alone.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Seoul.