Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Zadar: Zadar old town, Sea Organ and sunsets; Plitvice Lakes National Park; Kornati and Telašćica boat trips; Low-cost flights into Zadar. Guests I price for: European couples and families on 3 to 7 night stays and Plitvice road-trippers on 1 to 2 nights. Where I start: Summer weekly rates, park-gateway one-night pricing and Croatian tourist tax per bed.
Zadar sells mostly through Booking.com, Airbnb and Vrbo. For hotels and larger guesthouses I look at tour-operator allotments, coach groups heading to Plitvice, and how breakfast and half board are priced. I make sure group contracts leave enough space for higher-paying individual guests in summer and that shoulder months have their own plan.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Zadar.