Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Bend: Mount Bachelor ski season; Summer river, lake and trail season; Craft-beer tourism; Sunriver resort demand. Guests I price for: Pacific Northwest families and groups on 3 to 5 night stays. Where I start: Dual-season pricing, shoulder floors, and Bend's STR permit zoning.
Bend sells mostly through Airbnb, Vrbo and Booking.com. For Bend hotels and lodges, I draw on my five-star revenue background to separate ski groups, summer families, weddings and meetings, set fences between weekday and weekend rates, and pick a comp set by location near the river or the mountain road.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Bend.