Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Los Angeles: Award season and studio production travel; Coachella spill-over in April; Summer beach demand in Santa Monica and Venice; Conventions and sports at Downtown and Inglewood venues. Guests I price for: Mixed leisure, entertainment-industry and family groups, with long weekend patterns and a growing mid-term (30-plus-night) segment. Where I start: Neighborhood-level base pricing (Westside vs. Hollywood vs. Downtown), orphan-gap rules for Sunday to Thursday, and mid-term rate cards where the home-sharing ordinance limits short stays.
Los Angeles sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. For Los Angeles hotels I work on segmentation between studio and entertainment business, corporate accounts, leisure and sports groups, with rate fences for award-season and stadium weekends. Comp sets are built by neighbourhood and freeway access, because a Burbank hotel and a Santa Monica hotel rarely compete for the same guest on the same night.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Los Angeles.