Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Big Bear: Big Bear ski and snow season; Joshua Tree National Park; Coachella spill-over; Los Angeles weekend escapes. Guests I price for: Los Angeles and Orange County groups on 2 to 3 night weekend stays. Where I start: Weekend premiums with 2-night minimums, holiday-week pricing, and San Bernardino County STR permit compliance.
Big Bear sells mostly through Airbnb, Vrbo and Booking.com. For small hotels, motels and inns in Big Bear or the high desert, my five-star chain background helps me split weekend leisure, weddings and group trips, set midweek offers that do not cheapen Saturdays, and choose a comp set by location, not just by room count.
The service in general is described on my expedia optimization page; this page covers how I apply it in Big Bear.