Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Austin: South by Southwest in March; Austin City Limits festival in October; Formula 1 United States Grand Prix; Longhorns football and the tech corporate calendar. Guests I price for: Event travellers, bachelor and bachelorette groups, and business travellers, with short 2 to 3 night stays and heavy weekend compression. Where I start: Event-week rates set months ahead, group-size pricing for East Austin and South Congress homes, and weekday floor prices that keep occupancy healthy between events.
Austin sells mostly through Airbnb, Vrbo and Booking.com. From my five-star hotel career I help Austin hotels balance festival, corporate tech and university demand, fence SXSW, ACL and Formula 1 with proper stay controls and deposits, and build summer and January strategies so the property earns steadily between events.
The service in general is described on my expedia optimization page; this page covers how I apply it in Austin.