Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Blue Ridge: The Blue Ridge Scenic Railway; Toccoa River tubing and trout fishing; North Georgia foliage in the Aska Adventure Area; Cabin weekends from metro Atlanta. Guests I price for: Atlanta families and couples on 2 to 3 night mountain-cabin stays around downtown Blue Ridge, Aska and Morganton. Where I start: Foliage-weekend premiums, cabin cleaning-fee positioning for short stays, and last-minute discounting that keeps quiet January midweeks occupied.
Blue Ridge sells mostly through Airbnb, Vrbo and Booking.com. For inns, lodges and small hotels around Blue Ridge, my five-star background helps me split couples, families, weddings and groups, set firm weekend rates in leaf season and use simple midweek packages that fill quiet winter nights without cheapening the brand.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Blue Ridge.