Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Nashville: CMA Fest and Bonnaroo spill-over in June; Bachelorette and group travel most weekends; Titans and Predators home games; Convention traffic at Music City Center. Guests I price for: Large groups of 8 to 16 booking 2 to 3 nights, plus couples and corporate guests midweek. Where I start: Weekend premiums and 2 to 3 night minimums for group homes, per-bedroom pricing benchmarks against a saturated East Nashville and The Gulch supply, and midweek discounting to fill Sunday to Thursday.
Nashville sells mostly through Airbnb, Vrbo and Booking.com. With my five-star hotel background, I help Nashville hotels balance convention, leisure and group segments, set blocks for CMA Fest and big concerts, manage rate fences between downtown and Opryland demand, and protect weekend rates while filling weekdays with corporate and convention guests.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Nashville.