Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Austin: South by Southwest in March; Austin City Limits festival in October; Formula 1 United States Grand Prix; Longhorns football and the tech corporate calendar. Guests I price for: Event travellers, bachelor and bachelorette groups, and business travellers, with short 2 to 3 night stays and heavy weekend compression. Where I start: Event-week rates set months ahead, group-size pricing for East Austin and South Congress homes, and weekday floor prices that keep occupancy healthy between events.
Austin sells mostly through Airbnb, Vrbo and Booking.com. From my five-star hotel career I help Austin hotels balance festival, corporate tech and university demand, fence SXSW, ACL and Formula 1 with proper stay controls and deposits, and build summer and January strategies so the property earns steadily between events.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Austin.