Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Innsbruck: Ski resorts across Tyrol; Christmas markets; Summer hiking and cycling; Ischgl and Sölden events. Guests I price for: European and UK ski groups on weekly stays, summer families. Where I start: Weekly holiday-week pricing, summer rates, and inter-season minimum-stay reductions.
Innsbruck sells mostly through Airbnb, Booking.com and FeWo-direkt. For Tyrolean hotels and aparthotels I use my five-star revenue experience to balance tour operator and group contracts against direct ski-week demand, set length-of-stay controls around holiday peaks, and build a separate summer strategy instead of discounting the winter rate card.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Innsbruck.