Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Stratford-upon-Avon: Royal Shakespeare Company performances; Shakespeare's Birthplace and Anne Hathaway's Cottage; Warwick Castle; Cotswolds gateway. Guests I price for: International and UK couples on 1 to 3 night theatre breaks and coach tour travellers. Where I start: Theatre-night pricing, weekend premiums and winter floors.
Stratford-upon-Avon sells mostly through Booking.com, Airbnb and Expedia. I set up the pricing tool so theatre seasons, the birthday weekend and Christmas market dates sit above the normal curve, weeknights rise when big productions run, and gaps between weekend couples are offered at fair rates instead of being left empty.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Stratford-upon-Avon.