Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in The Isle of Wight: the Isle of Wight Festival at Seaclose Park in June; Cowes Week regatta on the Solent each August; Osborne House and Queen Victoria's royal heritage; The Needles, Ryde sands and the resorts of Shanklin and Ventnor. Guests I price for: Festival-goers, sailors and families arriving by ferry for week-long summer stays around Cowes, Ryde, Shanklin and Ventnor. Where I start: Treating festival and regatta weeks as capacity events with steep premiums and minimum stays, then defending a short winter season with off-peak long-weekend pricing.
The Isle of Wight sells mostly through Airbnb, Booking.com, Vrbo and Expedia. I set up the pricing tool with you so festival week and Cowes Week carry their own premiums and minimum stays, summer runs on weekly stays, and winter long weekends open with a sensible floor, consistently across Airbnb, Booking.com, Vrbo and Expedia.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in The Isle of Wight.