Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Inverness: Loch Ness and Urquhart Castle; North Coast 500 starting point; Culloden battlefield; Highland day tours. Guests I price for: International road-trippers on 1 to 3 night stays and tour groups. Where I start: Summer premiums, one-night road-trip pricing and Scottish short-term let licensing.
Inverness sells mostly through Booking.com, Airbnb and Expedia. I configure the pricing tool so single nights carry a premium in summer, event weekends in Inverness price themselves above the curve, and last-minute gaps between touring guests are filled at a sensible rate instead of sitting empty during the busiest weeks.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Inverness.