Alaa's take on Inverness
“Inverness is a staging post. Most guests are on the North Coast 500 or a wider Highland loop and want one or two nights before moving on, so I build the calendar around short stays rather than weeks. Summer is strong and fairly simple; the skill lies in pricing single nights well, treating lochside homes around Drumnadrochit and Fort Augustus differently from the city, and keeping the dark months from going completely silent.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



