Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in The Isle of Wight: the Isle of Wight Festival at Seaclose Park in June; Cowes Week regatta on the Solent each August; Osborne House and Queen Victoria's royal heritage; The Needles, Ryde sands and the resorts of Shanklin and Ventnor. Guests I price for: Festival-goers, sailors and families arriving by ferry for week-long summer stays around Cowes, Ryde, Shanklin and Ventnor. Where I start: Treating festival and regatta weeks as capacity events with steep premiums and minimum stays, then defending a short winter season with off-peak long-weekend pricing.
The Isle of Wight sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For island hotels, inns and guesthouses I work on event forecasting for the festival and regattas, ferry-linked packages and winter short breaks, using my five-star chain hotel experience to manage a short, intense season around Cowes and the festival and a much quieter winter.
The service in general is described on my expedia optimization page; this page covers how I apply it in The Isle of Wight.