Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in The New Forest: Bournemouth Air Festival over the seafront each late summer; the free-roaming ponies and ancient woodland of the New Forest; Beaulieu National Motor Museum and Buckler's Hard; the beaches of Bournemouth, Sandbanks and Lymington's yachting harbour. Guests I price for: Families and couples splitting time between forest cottages around Brockenhurst and Lyndhurst and beach flats in Bournemouth and Poole. Where I start: Running two linked demand curves, a rural New Forest cottage rate and an urban beach rate, and stacking air-festival and school-holiday premiums onto the coast.
The New Forest sells mostly through Airbnb, Booking.com and Vrbo. For New Forest country-house hotels and Bournemouth seafront properties I work on weekend packages, conference and wedding business, and event rate fences for the air festival and the New Forest Show, using my five-star chain hotel experience to balance leisure and group demand.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in The New Forest.