Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Marrakech, one to one, remotely and in Western European Time (UTC+0 / +1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Marrakech, Morocco, one to one, remotely and in Western European Time (UTC+0 / +1). In Marrakech, I price March to May and Christmas and New Year as the peak and June to August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Marrakech
1-on-1
Directly with Alaa, no account-manager layer
Western European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Marrakech: European spring and autumn holidays; Marrakech International Film Festival; Golf tourism; Riad and desert-tour demand. Guests I price for: European couples and families on 3 to 5 night stays in the Medina and Palmeraie. Where I start: Riad positioning by room count and pool, holiday premiums, and summer and Ramadan floors.
Marrakech sells mostly through Airbnb, Booking.com and Vrbo. Marrakech hotels and boutique riads compete for tour operators, wedding groups and independent travellers at once. From my five-star hotel years, I help separate group and leisure pricing, set the conditions for full buy-outs, and run summer and Ramadan offers that fill rooms without teaching regular guests to wait for discounts.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Marrakech.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Marrakech is a riad market. Guests choose by courtyard, pool, rooftop and how many rooms they need, and many book the whole riad for a group. Spring and autumn are best, summer heat and Ramadan are quiet. I price riads by room count and features, and move Ramadan every year.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Cold Medina nights and short days slow demand, so I keep rates modest, show fireplaces and heated rooms in the photos, and target European half-term weeks for families.
Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week.
In the heat I put plunge pools front and centre, lower Medina floors, and accept shorter stays from travellers passing through on their way to the Atlas or the desert.
Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips.
I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price whole riads by bedroom count and pool against comparable riads.
Price March to May and September to November as main seasons.
Add Christmas, New Year and film festival dates as premiums.
Move Ramadan dates each year and lower floors then.
Price Palmeraie villas separately from Medina riads.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Marrakech sells mostly through Airbnb, Booking.com and Vrbo. June to August: In the heat I put plunge pools front and centre, lower Medina floors, and accept shorter stays from travellers passing through on their way to the Atlas or the desert. For Google Hotel Ads optimization in Marrakech, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Marrakech: March to May and September to November, plus Christmas and New Year. September to November: Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips. Christmas and New Year: I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights.
European couples and families on 3 to 5 night stays in the Medina and Palmeraie. Demand is driven by European spring and autumn holidays and Marrakech International Film Festival. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Marrakech.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Marrakech the property is in. Mouassine and Bab Doukkala: Northern Medina quarters near the souks, fountains and galleries; I price them for couples who want character within a short walk of Jemaa el-Fna. Hivernage and Gueliz and Agafay and the Ourika road get their own treatment.
Price whole riads by bedroom count and pool against comparable riads. Next: add Christmas, New Year and film festival dates as premiums. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Marrakech traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the riad is sold both whole and by room, and whether those listings block each other correctly on every channel, because double bookings are a classic riad problem.
For Google Hotel Ads optimization in Marrakech, this is how I would approach it. Marrakech hotels and boutique riads compete for tour operators, wedding groups and independent travellers at once. From my five-star hotel years, I help separate group and leisure pricing, set the conditions for full buy-outs, and run summer and Ramadan offers that fill rooms without teaching regular guests to wait for discounts. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Marrakech and work remotely in Western European Time (UTC+0 / +1). Locally, that shows up in decisions like this: price March to May and September to November as main seasons.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Marrakech I would start from March to May: Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week. To start, open the chat or email me with your property type and size in Marrakech.
Yes. Google Hotel Ads Expert in Marrakech is delivered remotely and scheduled in Western European Time (UTC+0 / +1), and 100+ properties in and around Marrakech have been optimized, including in areas such as Mouassine and Bab Doukkala. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Marrakech.
Results depend on the property, the starting point and the season, so I do not promise a number. In Marrakech the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Christmas, New Year and film festival dates as premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Marrakech, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Marrakech, or read the general page for google hotel ads optimization.
If you also run properties outside Marrakech, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Marrakech and what you need. I reply in Western European Time, confirm the scope and the price, and start only when you say so.
