Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Marrakech hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Western European Time (UTC+0 / +1).
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Marrakech, Morocco, one to one, remotely and in Western European Time (UTC+0 / +1). In Marrakech, I price March to May and Christmas and New Year as the peak and June to August as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Marrakech
1-on-1
Directly with Alaa, no account-manager layer
Western European Time
Sessions scheduled in your local time
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Marrakech: European spring and autumn holidays; Marrakech International Film Festival; Golf tourism; Riad and desert-tour demand. Guests I price for: European couples and families on 3 to 5 night stays in the Medina and Palmeraie. Where I start: Riad positioning by room count and pool, holiday premiums, and summer and Ramadan floors.
Marrakech hotels and boutique riads compete for tour operators, wedding groups and independent travellers at once. From my five-star hotel years, I help separate group and leisure pricing, set the conditions for full buy-outs, and run summer and Ramadan offers that fill rooms without teaching regular guests to wait for discounts.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Marrakech.
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Marrakech is a riad market. Guests choose by courtyard, pool, rooftop and how many rooms they need, and many book the whole riad for a group. Spring and autumn are best, summer heat and Ramadan are quiet. I price riads by room count and features, and move Ramadan every year.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Cold Medina nights and short days slow demand, so I keep rates modest, show fireplaces and heated rooms in the photos, and target European half-term weeks for families.
Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week.
In the heat I put plunge pools front and centre, lower Medina floors, and accept shorter stays from travellers passing through on their way to the Atlas or the desert.
Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips.
I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights.
Price whole riads by bedroom count and pool against comparable riads.
Price March to May and September to November as main seasons.
Add Christmas, New Year and film festival dates as premiums.
Move Ramadan dates each year and lower floors then.
Price Palmeraie villas separately from Medina riads.
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
| Option | What you get | Price |
|---|---|---|
| Core, up to 20 rooms | Managed pricing, run for you every day | From $650/mo |
| Plus | Pricing plus OTA, channel and segment optimization | By hotel size |
| Pro | Full revenue management with forecasting and a monthly strategy call | By hotel size |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Busiest in Marrakech: March to May and September to November, plus Christmas and New Year. March to May: Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week. September to November: Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. How easily guests reach the door: whether a taxi can stop nearby or a porter meets them, since Medina alleys confuse arrivals and the first evening shapes the review.
Add Christmas, New Year and film festival dates as premiums. Next: price Palmeraie villas separately from Medina riads. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Marrakech property usually leaks the most.
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Marrakech: July to August heat and the weeks of Ramadan. June to August: In the heat I put plunge pools front and centre, lower Medina floors, and accept shorter stays from travellers passing through on their way to the Atlas or the desert. January to February: Cold Medina nights and short days slow demand, so I keep rates modest, show fireplaces and heated rooms in the photos, and target European half-term weeks for families.
Ramadan dates not updated and medina and Palmeraie priced from one comp set. I look for these first when I review outsourced hotel revenue management in Marrakech, and fixing them is usually the quickest gain.
For outsourced hotel revenue management in Marrakech, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Marrakech sells mostly through Airbnb, Booking.com and Vrbo. March to May: Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week.
Mouassine and Bab Doukkala: Northern Medina quarters near the souks, fountains and galleries; I price them for couples who want character within a short walk of Jemaa el-Fna. Hivernage and Gueliz and Agafay and the Ourika road get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Riad and desert-tour demand, European spring and autumn holidays and Marrakech International Film Festival are the dates I price first for outsourced hotel revenue management in Marrakech. Christmas and New Year: I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights.
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Marrakech and work remotely in Western European Time (UTC+0 / +1). Locally, that shows up in decisions like this: price March to May and September to November as main seasons.
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Marrakech I would start from September to November: Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips. To start, open the chat or email me with your property type and size in Marrakech.
Yes. Outsourced Hotel Revenue Manager in Marrakech is delivered remotely and scheduled in Western European Time (UTC+0 / +1), and 100+ properties in and around Marrakech have been optimized, including in areas such as Hivernage and Gueliz. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Marrakech.
The other services I offer in Marrakech, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Marrakech, or read the general page for outsourced revenue management.
If you also run properties outside Marrakech, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Marrakech and what you need. I reply in Western European Time, confirm the scope and the price, and start only when you say so.
