An independent look at your hotel's revenue, and a plan you can run.I audit how your Marrakech hotel prices, restricts, distributes and forecasts its rooms, then give you a ranked roadmap, a 12-month pricing calendar and training for your team. Fixed scope, fixed price, remote in Western European Time (UTC+0 / +1), usually four to eight weeks.
Alaa Elhadi, an independent revenue management consultant, provides hotel revenue management consulting for hotels, resorts and serviced apartments in Marrakech, Morocco, one to one, remotely and in Western European Time (UTC+0 / +1). In Marrakech, I price March to May and Christmas and New Year as the peak and June to August as the quiet time, and I build the work around that calendar. Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Marrakech
1-on-1
Directly with Alaa, no account-manager layer
Western European Time
Sessions scheduled in your local time
Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Marrakech. Marrakech is a riad market. Guests choose by courtyard, pool, rooftop and how many rooms they need, and many book the whole riad for a group. Spring and autumn are best, summer heat and Ramadan are quiet. I price riads by room count and features, and move Ramadan every year.
For a riad or villa owner, I review room count, pool, rooftop and staffing against the guests you actually attract, then set a yearly plan with the spring, autumn and festive peaks, a Ramadan approach and sensible summer floors. I also look at whether whole-house or per-room selling suits your property better in each season.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Marrakech.
A review of the last 12 to 24 months: pricing decisions, rate architecture, restrictions, channel mix and cost, comp-set position, pace and the systems behind them, with every gap ranked by value.
Base rates and floors per room type, BAR levels tied to occupancy and pace, seasonal and event calendars and restrictions, written as a 12-month calendar your team can run.
Which channels to sell on, at what rate and with which promotions, so the mix protects margin: OTAs, corporate, wholesale, metasearch and direct.
A demand forecast, an annual budget, weekly pace reports and a workshop for your team, plus honest advice on revenue systems before you sign for one.
“Marrakech is a riad market. Guests choose by courtyard, pool, rooftop and how many rooms they need, and many book the whole riad for a group. Spring and autumn are best, summer heat and Ramadan are quiet. I price riads by room count and features, and move Ramadan every year.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Cold Medina nights and short days slow demand, so I keep rates modest, show fireplaces and heated rooms in the photos, and target European half-term weeks for families.
Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week.
In the heat I put plunge pools front and centre, lower Medina floors, and accept shorter stays from travellers passing through on their way to the Atlas or the desert.
Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips.
I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights.
Price whole riads by bedroom count and pool against comparable riads.
Price March to May and September to November as main seasons.
Add Christmas, New Year and film festival dates as premiums.
Move Ramadan dates each year and lower floors then.
Price Palmeraie villas separately from Medina riads.
Performance has flattened
RevPAR is stuck while the market around you moves on.
Opening, renovating or rebranding
A new positioning needs a pricing and distribution strategy built from scratch.
An owner wants a second opinion
You need the operator's numbers checked by someone outside the hotel.
You have a team but want a better plan
Someone prices today and wants an audit, a calendar and training.
Thirty minutes on your property, your market and where you think revenue leaks. I scope the work and confirm the price before starting.
With read-only access to your PMS, channel manager and extranets I analyse the data, shop your comp set and talk to whoever sets rates today.
A written report and a working session: the gaps ranked by value, the strategy to close them and a 12-month calendar.
Step 4
I can set the strategy up in your systems, train your team and check in monthly, or run it for you as outsourced management.
Every engagement is fixed-scope and fixed-price. After a free discovery call you get the scope and the price in writing before any work starts. Training days and monthly check-ins are quoted separately.
| Option | What you get | Price |
|---|---|---|
| Audit and roadmap | Audit, ranked gap report, strategy and 12-month calendar | Fixed fee, quoted |
| Implementation support | Setup in your systems and team training | Quoted |
| Monthly check-ins | Optional review sessions after delivery | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For hotel revenue management consulting, that is where my audit begins, because a finding here changes every recommendation after it. How easily guests reach the door: whether a taxi can stop nearby or a porter meets them, since Medina alleys confuse arrivals and the first evening shapes the review.
Busiest in Marrakech: March to May and September to November, plus Christmas and New Year. Christmas and New Year: I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights. March to May: Spring is when riads earn their year, so I raise whole-house rates, set three-night minimums at weekends and treat the Easter fortnight as a premium week. For hotel revenue management consulting, my audit tests whether your current rates and restrictions capture these windows, and the 12-month calendar I hand over sets them in advance.
Riad positioning by room count and pool, holiday premiums, and summer and Ramadan floors. For hotel revenue management consulting, I check every recommendation against the Marrakech calendar before I make it. September to November: Autumn rebuilds demand, so I hold weekend premiums, check the film festival dates as soon as they are announced, and quote group buy-outs for weddings and birthday trips.
Marrakech is a riad market. Guests choose by courtyard, pool, rooftop and how many rooms they need, and many book the whole riad for a group. That is the view I bring to hotel revenue management consulting in Marrakech.
Results depend on the property, the starting point and the season, so I do not promise a number. In Marrakech the first gains from hotel revenue management consulting usually come from the change with the clearest local signal: price March to May and September to November as main seasons. I review progress against your own occupancy, ADR and RevPAR, not a market average.
Marrakech sells mostly through Airbnb, Booking.com and Vrbo. June to August: In the heat I put plunge pools front and centre, lower Medina floors, and accept shorter stays from travellers passing through on their way to the Atlas or the desert. For hotel revenue management consulting in Marrakech, my distribution review covers each channel's cost, contribution and rate position, then recommends a mix.
For hotel revenue management consulting, i begin with 12 to 24 months of your own data, so the first findings are about your property in Marrakech, not the city. Add Christmas, New Year and film festival dates as premiums. Next: price Palmeraie villas separately from Medina riads.
Agafay and the Ourika road: Villas and desert retreats outside the city that suit groups and celebrations; I price them on total group value and ask for longer stays in spring and autumn. Mouassine and Bab Doukkala and Hivernage and Gueliz get their own treatment. For hotel revenue management consulting, i review your comp set and rate position for your own part of Marrakech, not the market average.
For hotel revenue management consulting, consulting gives you an independent view and a plan your own team can run, without handing the daily decisions to anyone. I have optimized 100+ properties in and around Marrakech and work remotely in Western European Time (UTC+0 / +1). Locally, that shows up in decisions like this: add Christmas, New Year and film festival dates as premiums.
Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks. The scope of hotel revenue management consulting is the same in every market, but the plan is not: in Marrakech I would start from Christmas and New Year: I price the festive fortnight as the top band, mention any New Year dinner the staff can prepare, and set minimum stays that stop the calendar breaking into single nights. To start, open the chat or email me with your property type and size in Marrakech.
Yes. Hotel Revenue Management Consultant in Marrakech is delivered remotely and scheduled in Western European Time (UTC+0 / +1), and 100+ properties in and around Marrakech have been optimized, including in areas such as Agafay and the Ourika road. The engagement is remote and fixed-scope, with calls in your time zone and a written report your team can run. Start in the chat or by email and tell me what you run in Marrakech.
The other services I offer in Marrakech, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Marrakech, or read the general page for hotel revenue management consulting.
If you also run properties outside Marrakech, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Marrakech and what you need. I reply in Western European Time, confirm the scope and the price, and start only when you say so.
