Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Marrakech: European spring and autumn holidays; Marrakech International Film Festival; Golf tourism; Riad and desert-tour demand. Guests I price for: European couples and families on 3 to 5 night stays in the Medina and Palmeraie. Where I start: Riad positioning by room count and pool, holiday premiums, and summer and Ramadan floors.
Marrakech sells mostly through Airbnb, Booking.com and Vrbo. Marrakech hotels and boutique riads compete for tour operators, wedding groups and independent travellers at once. From my five-star hotel years, I help separate group and leisure pricing, set the conditions for full buy-outs, and run summer and Ramadan offers that fill rooms without teaching regular guests to wait for discounts.
The service in general is described on my agoda optimization page; this page covers how I apply it in Marrakech.