Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Cape Town: Southern-hemisphere summer beach season; Cape Town Cycle Tour and Two Oceans Marathon; Wine harvest season; European winter-sun travel. Guests I price for: European and domestic leisure travellers staying 5 to 14 nights in the Atlantic Seaboard, City Bowl and Constantia. Where I start: A steep summer-to-winter spread with weekly discount ladders, currency-aware pricing for overseas guests, and winter minimum-stay reductions.
Cape Town hotels balance international leisure, domestic weekends, CTICC conferences and production crews. With my five-star hotel background, I help with seasonal strategy, group and conference pricing, and fences between summer international rates and domestic winter offers, so each segment pays a fair price.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Cape Town.