Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Norfolk: Latitude Festival at Henham Park each July; the Aldeburgh Festival of Benjamin Britten's music; the Norfolk Broads, Cromer crab and Blakeney Point seal trips; the genteel resorts of Southwold, Holkham and Wells-next-the-Sea. Guests I price for: London families and couples on week-long and long-weekend stays in Southwold, Aldeburgh, Wells and Burnham Market. Where I start: Layering festival-week premiums onto a beach-holiday summer peak, and using Christmas, half-term and shooting-season demand to hold winter shoulder floors.
Norfolk sells mostly through Airbnb, Booking.com and Vrbo. For coastal inns, boutique hotels and country-house properties in Norfolk and Suffolk I look at weekend packages, dinner-inclusive rates and shooting-season business, drawing on my five-star chain hotel experience to protect summer rates while filling quieter winter weekdays sensibly and profitably.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Norfolk.