Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Norfolk: Latitude Festival at Henham Park each July; the Aldeburgh Festival of Benjamin Britten's music; the Norfolk Broads, Cromer crab and Blakeney Point seal trips; the genteel resorts of Southwold, Holkham and Wells-next-the-Sea. Guests I price for: London families and couples on week-long and long-weekend stays in Southwold, Aldeburgh, Wells and Burnham Market. Where I start: Layering festival-week premiums onto a beach-holiday summer peak, and using Christmas, half-term and shooting-season demand to hold winter shoulder floors.
Norfolk sells mostly through Airbnb, Booking.com and Vrbo. I set up the pricing tool with you so summer runs on weekly stays, Latitude and the Aldeburgh Festival carry their own premiums, and short breaks open automatically in spring, autumn and winter, with dog and cleaning rules set consistently across Airbnb, Booking.com and Vrbo.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Norfolk.