Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Norfolk: Latitude Festival at Henham Park each July; the Aldeburgh Festival of Benjamin Britten's music; the Norfolk Broads, Cromer crab and Blakeney Point seal trips; the genteel resorts of Southwold, Holkham and Wells-next-the-Sea. Guests I price for: London families and couples on week-long and long-weekend stays in Southwold, Aldeburgh, Wells and Burnham Market. Where I start: Layering festival-week premiums onto a beach-holiday summer peak, and using Christmas, half-term and shooting-season demand to hold winter shoulder floors.
I set up the pricing tool with you so summer runs on weekly stays, Latitude and the Aldeburgh Festival carry their own premiums, and short breaks open automatically in spring, autumn and winter, with dog and cleaning rules set consistently across Airbnb, Booking.com and Vrbo.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Norfolk.