An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Norfolk: Latitude Festival at Henham Park each July; the Aldeburgh Festival of Benjamin Britten's music; the Norfolk Broads, Cromer crab and Blakeney Point seal trips; the genteel resorts of Southwold, Holkham and Wells-next-the-Sea. Guests I price for: London families and couples on week-long and long-weekend stays in Southwold, Aldeburgh, Wells and Burnham Market. Where I start: Layering festival-week premiums onto a beach-holiday summer peak, and using Christmas, half-term and shooting-season demand to hold winter shoulder floors.
I set up the pricing tool with you so summer runs on weekly stays, Latitude and the Aldeburgh Festival carry their own premiums, and short breaks open automatically in spring, autumn and winter, with dog and cleaning rules set consistently across Airbnb, Booking.com and Vrbo.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Norfolk.