Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Palm Springs: Coachella and Stagecoach festivals; Modernism Week; BNP Paribas Open tennis; Winter snowbird and golf season. Guests I price for: Festival groups on 3 to 4 night stays, snowbirds on monthly stays, and weekend groups from Los Angeles. Where I start: Festival premiums with strict minimums, monthly winter rate cards, summer floors, and city-by-city STR permit compliance across the valley.
Palm Springs sells mostly through Airbnb, Vrbo and Booking.com. For hosts here I set up PriceLabs or Wheelhouse with festival premiums, strict minimums, monthly snowbird rates and summer floors, keeping Airbnb, Vrbo and Booking.com aligned and making the most of any yearly limit on rental contracts. Festival weekends get their own guest-count pricing rather than a flat nightly uplift.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Palm Springs.