Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Palm Springs: Coachella and Stagecoach festivals; Modernism Week; BNP Paribas Open tennis; Winter snowbird and golf season. Guests I price for: Festival groups on 3 to 4 night stays, snowbirds on monthly stays, and weekend groups from Los Angeles. Where I start: Festival premiums with strict minimums, monthly winter rate cards, summer floors, and city-by-city STR permit compliance across the valley.
Palm Springs sells mostly through Airbnb, Vrbo and Booking.com. With five-star hotel experience, I help valley resorts and boutique hotels price festival and tennis weeks, manage group blocks and attrition, and build summer packages that keep occupancy without undermining winter rates. I also review how resort fees appear across channels.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Palm Springs.