Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Richmond: Colonial Williamsburg and Busch Gardens; University of Richmond and William & Mary calendars; NASCAR at Richmond Raceway; Wine and river tourism. Guests I price for: Families on 2 to 4 night stays, school groups in spring. Where I start: Spring and autumn premiums, race-weekend rates, and winter floors.
Richmond sells mostly through Airbnb, Vrbo and Booking.com. Williamsburg hotels depend on school-group contracts, theme-park packages and leisure families, while Richmond properties mix government, medical and event demand. Drawing on my hotel career, I work on group pricing and displacement, package fences with attraction tickets and a comp set divided by corridor, such as Richmond Road versus downtown Richmond.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Richmond.