An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Richmond: Colonial Williamsburg and Busch Gardens; University of Richmond and William & Mary calendars; NASCAR at Richmond Raceway; Wine and river tourism. Guests I price for: Families on 2 to 4 night stays, school groups in spring. Where I start: Spring and autumn premiums, race-weekend rates, and winter floors.
I build your PriceLabs or Wheelhouse setup with spring school-trip season, commencement weekends and Busch Gardens event nights entered by date. Williamsburg homes get family-friendly length-of-stay rules, Richmond homes get event and weekday logic, and every channel reads from the same plan.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Richmond.