Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Sylt: Sylt beaches, Westerland and Kampen; St. Peter-Ording and the Wadden Sea; Wellness weekends; Hamburg weekenders. Guests I price for: German families and affluent couples on weekly stays, plus Hamburg weekenders. Where I start: Summer weekly pricing, Kurtaxe handling and Sylt's limits on holiday apartments.
Sylt sells mostly through Booking.com, Vrbo, Airbnb and local agencies. For hotels and spa properties on Sylt and along the North Sea coast I work on wellness packages, length-of-stay controls in summer, winter weekend demand from Hamburg and the balance between direct repeat guests and OTA bookings, drawing on my years in five-star chain hotels.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Sylt.