Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Sylt: Sylt beaches, Westerland and Kampen; St. Peter-Ording and the Wadden Sea; Wellness weekends; Hamburg weekenders. Guests I price for: German families and affluent couples on weekly stays, plus Hamburg weekenders. Where I start: Summer weekly pricing, Kurtaxe handling and Sylt's limits on holiday apartments.
Sylt sells mostly through Booking.com, Vrbo, Airbnb and local agencies. For hotels and spa properties on Sylt and along the North Sea coast I work on wellness packages, length-of-stay controls in summer, winter weekend demand from Hamburg and the balance between direct repeat guests and OTA bookings, drawing on my years in five-star chain hotels.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Sylt.