An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Sylt: Sylt beaches, Westerland and Kampen; St. Peter-Ording and the Wadden Sea; Wellness weekends; Hamburg weekenders. Guests I price for: German families and affluent couples on weekly stays, plus Hamburg weekenders. Where I start: Summer weekly pricing, Kurtaxe handling and Sylt's limits on holiday apartments.
I set up the pricing tool so summer weeks follow Saturday changeovers, the Biikebrennen and festive dates carry their own rules, guest tax appears correctly in every channel's total, and short gaps release automatically once arrival is close and no family is likely to take the full week.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Sylt.