Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Sylt: Sylt beaches, Westerland and Kampen; St. Peter-Ording and the Wadden Sea; Wellness weekends; Hamburg weekenders. Guests I price for: German families and affluent couples on weekly stays, plus Hamburg weekenders. Where I start: Summer weekly pricing, Kurtaxe handling and Sylt's limits on holiday apartments.
Sylt sells mostly through Booking.com, Vrbo, Airbnb and local agencies. I set up the pricing tool so summer weeks follow Saturday changeovers, the Biikebrennen and festive dates carry their own rules, guest tax appears correctly in every channel's total, and short gaps release automatically once arrival is close and no family is likely to take the full week.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Sylt.