Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Sylt: Sylt beaches, Westerland and Kampen; St. Peter-Ording and the Wadden Sea; Wellness weekends; Hamburg weekenders. Guests I price for: German families and affluent couples on weekly stays, plus Hamburg weekenders. Where I start: Summer weekly pricing, Kurtaxe handling and Sylt's limits on holiday apartments.
Sylt sells mostly through Booking.com, Vrbo, Airbnb and local agencies. For hotels and spa properties on Sylt and along the North Sea coast I work on wellness packages, length-of-stay controls in summer, winter weekend demand from Hamburg and the balance between direct repeat guests and OTA bookings, drawing on my years in five-star chain hotels.
The service in general is described on my expedia optimization page; this page covers how I apply it in Sylt.