Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Tromso: aurora hunting through the long polar-night winter; the Tromso International Film Festival each January; dog sledding, whale watching and the Fjellheisen cable car; midnight-sun summer and Sami cultural experiences. Guests I price for: International aurora and adventure travellers on three to five night winter stays in the city centre, and summer cruise and road-trip visitors. Where I start: Running a twin-peaked aurora-winter and midnight-sun-summer curve with steep December to February rates, and defending the two shoulder troughs, mindful that Norway has no national licence but taxes ordinary lettings.
Tromso sells mostly through Airbnb, Booking.com and Vrbo. For Tromsø hotels, my five-star experience helps with tour-operator allotments, package pricing and the balance between groups and direct guests. I focus on protecting peak winter inventory for higher-paying guests and building summer and shoulder offers that keep occupancy steady.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Tromso.