An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Scottish Highlands: North Coast 500 and Skye road trips; Whisky and Highland Games season; Hogmanay; Wildlife and hiking. Guests I price for: International and UK travellers on 2 to 4 night stays per stop, families on weekly stays. Where I start: Summer premiums, road-trip-length minimum stays, and winter floors with licence compliance.
I set up the pricing tool with you so summer opens early at strong rates, minimum stays match road-trip itineraries, Hogmanay sits as its own block and winter short breaks run on a floor that covers heating and cleaning, consistently across Airbnb, Vrbo, Booking.com and Sykes.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Scottish Highlands.